The iQ Digital House represent a group of companies who specialise in providing digital print and e-media on demand document solutions.
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The IQ Digital House required the production of a website which will engage prospective clientele. The new site needed to unify the various brands that sit within the iQ Digital House business identity. The company was previously called “The iQ Group” so along with a fresh identity and online style, the company also went through a name change.
The company also required that the new site would be modern, fresh, and stand out amongst the global competitors.
We first looked at the company brand structure and came up with design styles for a new identity. The chosen identity uses colour coding to differntiate between the brands. The new logos are boxed within a square logo shape, and all include the new 6-company logo mark to the top right.
The brand guidelines followed and these were very much designed using the new colours scheme and feel. The brand font is Futura, and the new dominant brand colours are black and red – so the guidelines were designed to represent this and guide any further usage of the brand items.
The website was then designed following a few comprehensive consultations. The website was built using fixed page scrolling, and full page cold colour background (all of which are the brand colours). The website was designed and built strategically, and with a minimalist approach.
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Brand Identity
Marketing Strategy
Website consultancy
Content Managed Websites
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Business Stationery
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