Sentura are a 50 year strong, major manufacturer and wholesaler for UK certified Fire safety equipment, security systems and LED lighting products for commercial premises
Sentura has a rich heritage as a they have been operating for over 50 years. As a family business they actively encourage the ‘persoanl touch’ and the new design work needed to reflect this, whilst keeping everything clean and professional. A focus was placed on real imagery showcasing the Sentura team, not just using stock libraries. This is so that customers could see ‘the real’ Sentura and feel in safe hands. This, coupled with key, reassuring messaging, helps reinforce this approach and show a relatable, reachable company.
This has been carried across to all areas of the visual, from printed and digital, to photography and marketing, which ensures great and consistant visual stimuli for their customers!
Using the aforementioned approach, we evolved the exisitng brands, bringing them to the modern customer whilst not alienating the exisitng ones. Special care was taken to make this feel like a fresh but exisitng company. Utilising some exisitng elements, such as logos and colours, we carried the brands forward, creating a contempary, yet classic look.
