The internal Boots Colleague Engagement team approached Attitude to help them promote a programme called ‘Supporting Our Stores’, whereby members of Boots Head Office offer in-store support for their branches at the busiest times of the year. They needed a brand identity and campaign concept they could use in the future and they needed it to be developed and produced within 2 weeks.
We conducted a very personal service, having high intensity brain storming and idea sessions with the Boots team to create and discover the story which needed to be told.
Boots wanted to bring a community feel to their stores and engage with their colleagues to get behind it. We produced the creative idea based on the theme ‘Together We Can’. This story resonated in all the key strategic areas the brief needed us to cover. A secondary tagline could be tagged onto the end of this so that the campaign could be adapted to any situation and any time of the year.
We also helped to visualise the idea conducting a photoshoot at a Boots store, producing a visual style and a set of Campaign guidelines to help continue telling the story into the future.
The campaign unified Boots and was a way of celebrating all of the Boots colleagues, showing them that every role is important no matter what it is.
Project features
It was great to work with Attitude, it was instantly apparent that Matt led the team and I was delighted by his infectious passion. The team, including the project lead Jess, came across as being very professional, creative and agile in meeting our needs. We were so impressed with them we referred them immediately to other departments in our business! We would love to work with them again.
Kimalee Cacia | Assistant Colleague Engagement Manager