Website Design

Ask anyone who is anyone in web design who the number one internet marketing consultant in the East Midlands is and you can bet your bottom dollar the name “Susan Hallam” will be spoken! Susan Hallam is the Managing Director and personality behind “Hallam Communications” and is well known for her public speaking, charismatic personality and high profile clients. We are proud to announce that Hallam Communications awarded the re-designing of their site to Attitude Design. The site needed to be Search Engine Friendly (obviously!), easy to update (add and edit pages) and modernize and improve Hallam’s corporate style. We produced the design from start to finish, starting with flat “uncoded” designs and then coded them into accessible and validating HTML and CSS. We then integrated the design into WordPress – to deliver a cost effective and cutting edge website.

Brand re-positioning

The design also marked a change in branding. Matt Davies, Creative Director here at Attitude Design worked closely with Susan Hallam to create the new design and ensure it said all the right things about Hallam Communications. Whilst in the early stages of discussion with Susan Hallam, it was obvious that a shift in strategy could be advantageous. Previously Hallam Communications has been “faceless” – with Susan taking a backseat and hiding behind the “Hallam brand”. However it was clear that Susan very much was the “Hallam” brand and so we enticed her to come out from behind the shadow of “Hallam Communications” and really become an upfront feature of the marketing and messages. The front page now uses her photograph with a quote. We believe this shift comes at the right time as Susan is now very well known as an expert in her field and this strategy capitalizes on this fact.