Comments on: What’s so “Super” about Supermarket logos?

By: Birks

Birks — Thu, 05 Jun 2008 09:40:51 +0000

It’s only just dawned on me why I don’t like the BBC Sport logo - the colours are exactly the same as Netto..
Interesting, as the Netto logo isn’t the worst logo in the world, but the store itself is a horrid hell hole. So by association of the logo, I always look on BBC Sport with a slight disdain.

By: Sally

Sally — Mon, 16 Apr 2007 21:31:10 +0000

This article caught my attention whilst looking for logos for some research. As a graphic designer, I try to take notice to things like this, and in all honesty have noticed how old the Tesco sign looks. I also however think that the Netto logo is pretty damn cool in a sort of retro way. You bring in good points about the colour schemes and 3D signs. Food for thought. Nice little read.
Ta.

By: Florian

Florian — Mon, 29 Jan 2007 00:23:16 +0000

Hi,
I found your blog via google by accident and have to admit that youve a really interesting blog
Just saved your feed in my reader, have a nice day

By: Feed 5000 » Blog Archive » Do Web 2.0 Logos takes Inspiration from Supermarkets?

Mon, 04 Dec 2006 22:34:04 +0000

[…] Reading attitude on supermarket logos it suddenly occurred to me how they have that typical Web 2.0 look and feel. Matthew, a fellow Brit, neglects to point out that many of the logos make use of reds and yellow within their design. Apparently these colours elicit hunger in people. Take for example Burger King, Macdonalds or Macydees as we like to call it in the north. Itâ€™s not surprising that Tesco is crawling with people even a little bit of colour can help do that. Talking of foodâ€¦ […]

By: Sarah D

Sarah D — Sat, 25 Nov 2006 22:09:37 +0000

amazing, a real insite into the supermarket industry and their effect of branding on a wide audience.
Thoroughly enoyed the article. Made me think a lot. Good research.
Hope to read some more of your work in the future.