Comments on: What Your Logo Doesn’t Say About Your Business!

By: Thomas Morgan

Thomas Morgan — Fri, 20 Jan 2012 05:18:30 +0000

i asked “should my logo say what I do” and this post answered perfectly: “The modern logo is more about how the company does it.”

As my psychic told me… “I am my own calling card”

I think the energy, feeling and intention behind a logo or any good design is what shines through.

By: Hermeneutic

Hermeneutic — Sun, 15 Jan 2012 05:29:54 +0000

agree… great explanations..

By: LInd

LInd — Wed, 13 Apr 2011 14:06:05 +0000

I am an artist just developing a logo for my company and I thank you for the info you have provided in this article. As a painter I have always used one of my artworks as a logo, but now as my company is branching out, I need to be less literal. So I am going with a feeling for the company which is “feminine and bold”, rather than the obvious and literal paint brush

By: sonik

sonik — Wed, 22 Dec 2010 21:15:05 +0000

thank a lot with information )))

By: Graphic Design Portfolio | Nottingham Graphic Design, Logo Design & Web Design | Attitude Design

Mon, 12 Jan 2009 12:36:48 +0000

[...] What Your Logo Doesn’t Say About Your Business! [...]

By: ryno

ryno — Fri, 05 Dec 2008 09:14:59 +0000

I agree with Ben , it takes a strong vision to keep things simple and effective, work almost always gets watered down due to deign by commitee

By: Lee

Lee — Wed, 23 Jul 2008 19:59:28 +0000

Regarding the Apple logo – I believe you will find that the so-called ‘chunk’ (as you put it) taken out of the apple in their logo is based on the ‘byte’…..for a company such as yours I would have expected you to have done your research! Alas not! Shame! Do not pass ‘Go’, do not collect £100!

By: bg

bg — Tue, 04 Mar 2008 06:02:45 +0000

Oh, and keep it small. Please.

By: Ben Kunz

Ben Kunz — Mon, 03 Mar 2008 15:11:15 +0000

Well done.

The challenge with logo design is that it requires focus to succeed, but unfortunately the approval of a vast bureaucratic committee to be implemented. Organizations with strong leaders — such as Steve Jobs — can have a single visionary drive an identity to the top, and then across all products and services. But organizations that are consensus driven have a hard time coming into focus.

The reason most logos stink — or worse, represent the current basic core product of the moment — is that mediocrity or product-centricity are the usual outcomes of committee projects.

Thus, as part of logo design, I recommend a touch of organizational psychology. Someone has to tell the Board Steering Committee, gentlemen, you’re going to have to let go.