Comments on: The No. 1 Rule / Brand Consistency

By: Todd Foret

Todd Foret — Mon, 15 Aug 2011 20:35:30 +0000

Great article. Very useful information for our small company. Thanks for sharing.

By: Cierra

Cierra — Sun, 20 Feb 2011 14:30:24 +0000

I think this was a great explanation. I am a college student and I found this to be a great source to use.

By: Twitter Background Design – Great Tips and Gorgeous Examples : Webbishy

Twitter Background Design – Great Tips and Gorgeous Examples : Webbishy — Mon, 15 Nov 2010 23:54:56 +0000

[...] The No. 1 Rule / Brand Consistency [...]

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Sun, 29 Aug 2010 06:26:28 +0000

[...] The No. 1 Rule / Brand Consistency [...]

By: Laura Pease

Laura Pease — Fri, 02 Apr 2010 18:36:47 +0000

Thanks for writing this article. It was very helpful in trying to explain to my employees why branding is so important in our company.

By: Brand management – tone of voice, and web. « Hurtigruten Web team Blog

Fri, 08 Jan 2010 20:21:36 +0000

[...] Brand consistency has one massive advantage – recognition. With recognition comes familiarity. With familiarity comes trust and confidence. Also, if done correctly, consistency brings clarity and purpose which consumers buy into. They can become loyal. Read more about brand consistency [...]

By: Attitude Design

Attitude Design — Thu, 07 Jan 2010 16:42:49 +0000

Thanks Ben – yes that is what was meant and this has now been corrected.

By: Ben Rankel

Ben Rankel — Thu, 07 Jan 2010 16:28:50 +0000

“This means a business potentially looses customers, and may even help it’s competitors if a consistent “look” and tone is achieved.”

Did you mean to write, “…if a consistent “look” and tone is NOT achieved.”?

By: Steps to creating a quality website @ RB Consulting’s Blog

Steps to creating a quality website @ RB Consulting’s Blog — Mon, 07 Dec 2009 19:40:39 +0000

[...] These design requirements should reflect the businesses branding and corporate imagery – consistency is important. Your design requirements should also include the best practices from usability and accessibility [...]

By: kamal

kamal — Sun, 22 Nov 2009 17:31:48 +0000

nice explaination with an appropriate example.. thnxx dear

By: Ben Kunz

Ben Kunz — Fri, 27 Jun 2008 03:11:27 +0000

A clean argument.

Ever notice that big companies usually do well with branding, and really small companies do OK, but the ones stuck in the middle often suck? I’m thinking companies with 200 to 2,000 employees, maybe $50-$500 million in revenue.

One problem they face is their marketing organizations are always changing; CMOs move on every 2 years, marketing may be understaffed, and many other hands (HR, field managers) are doing ad hoc communications.

How does such an organization reign in the brand fragmentation? It’s a logical goal, but can be very hard to achieve.

Again, nice work!