Ever notice that big companies usually do well with branding, and really small companies do OK, but the ones stuck in the middle often suck? I’m thinking companies with 200 to 2,000 employees, maybe $50-$500 million in revenue.

One problem they face is their marketing organizations are always changing; CMOs move on every 2 years, marketing may be understaffed, and many other hands (HR, field managers) are doing ad hoc communications.

How does such an organization reign in the brand fragmentation? It’s a logical goal, but can be very hard to achieve.

Again, nice work!