Comments on: The importance of brand image in start up companies

By: fredrick Fadipe

fredrick Fadipe — Sat, 21 May 2011 14:26:19 +0000

An organization or company that those not have a good image brand can be attributed to winking at a lady in the dark,simply put, the organization those not have mission.So brand should be looked into critically when starting a company.

By: NARENDRA

NARENDRA — Tue, 24 Mar 2009 15:34:41 +0000

advantages of brands are many like
increase the value ,upgrade repo ,become leader ,opperchunity for strong & healthy network,

By: lola

lola — Fri, 31 Aug 2007 07:58:23 +0000

abilty of doing a common thing in an uncommon way

By: lola

lola — Thu, 30 Aug 2007 15:03:18 +0000

I believe branding is important but there is something more important in branding which is creativity( ability of doing a common thing is an uncommon way)

By: B

Fri, 05 May 2006 13:34:07 +0000

haha

By: issa

issa — Thu, 27 Apr 2006 21:08:39 +0000

okay, so branding is great, i aint done business for years so how would u go about branding a creative business such as a hair salon?!!!!

By: matt

matt — Fri, 10 Feb 2006 08:13:38 +0000

Extremely good point Gene. Thats why it’s so important to consider these things at the start rather then try to reposition yourself later. I am not saying that the brand personality should always be the same, brands change over time, but what I am saying is that they need to be treated seriously. Control the beast and it will respect you – let it do what it wants and boy, you will have a real hard time trying to make it role over so you can tickle its stomach.

By: Gene

Gene — Fri, 10 Feb 2006 02:32:43 +0000

Leaders of companies also need to understand that branding happens wether you want it to or not. You will develop a brand for your company with the way your company does business, reacts to the market and manages its people. It’s also important to note that a company simply can’t help but take on the personality of it’s leadership.

By: Andy

Andy — Thu, 09 Feb 2006 10:28:16 +0000

I think this article sums up what most designers and their clients need to understand. A brand goes much further than a logo. Your brand is you.