Tim Beaver (AKA “The Soul Beaver”) is a well known DJ in Nottingham and asked me to come up with a cool and funky brand to increase his popularity and make him more recognisable. Above is the finished logo and I hope there will much more design work to follow in the way of business cards, invitations, flyers and posters. The Soul Beaver, who has a regular slot in the Bluu Bar and plays disco, funk, house and northern soul, is a fantastic client to have on board as he is the very embodiment of “cool”. The new brand aims at the fun and playful side of his music and is deliberately original, slick, smooth and funky. It is intended to have a blues brothers persona. So look out for the Soul Beaver, the social amphibious rodent, coming to a party near you…

This entry was posted on Monday, January 30th, 2006 at 4:12 pm and is filed under Attitude Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.