The difference between Advertising and Marketing
Advertising and marketing, whilst interlinked, are very different processes. Understanding the difference between these two areas is the difference between a successful and an extremely successful marketing strategy. Advertising is the end product. An advert in a paper, a banner on a website. Marketing is the big picture. The systematic planning and implementation of various activities. We can help with both.
How can we help your business?
At Attitude Design we can create you a tailored long term marketing strategy, which includes a range of advertising campaigns spread throughout a year. These campaigns would be delivered strategically throughout the year, to best communicate to your audience and to produce the best results within your budgets.
We normally begin with a workshop or meeting in which we discuss your aims, objectives, current knowledge of your market and resources. We then go away and brainstorm various activities and concepts for your consideration. After your feedback we would then produce a marketing plan and a set of objectives to allow these ideas to be executed.
We can then help to deliver these activities through a range of solutions for your business on both print and digital platforms. These could be in the form of postcards, apps, emails or a range of other print and digital solutions. Each designed to effectively communicate your business and to ensure that your campaigns are a success!
If you would like to market your business and don’t know where to start get in touch with us today to see what we can do for you and your business.