Future First is a London based company, which enables past and present school students to contact each other and provide and obtain career advice. They focus on helping students obtain relevant career advice and support from former students who have achieved their goals. The company required branding and website design and Attitude Design was asked to work on the project. A fun and approachable design was produced, which would appeal to students - but at the same time have the flexibility to sit within the corporate, professional sector. The logo itself was very slick and simple, allowing the company to look professional and attractive to corporate partners and schools. A cleaner, professional style can be adopted for the corporate market. We have developed a clean, modern brand for Future First which not only represents their company’s eth os now; but can grow and develop with the company into the future.

Graphic Brand System

A creative brand system was also introduced which depicts a series of vibrant and dynamic graphics, that can be utilized by Future First to illustrate a variety of things. Graphics that were created had some consistent elements in them as well as having unique points to portray key messages. This theme was to appeal to the student audience and ensure that the brand and website was approachable and user friendly towards them. This fun and brightly coloured brand system was then consistently implemented onto the Future First website. Messaging was kept bold, short and to the point - to grab the attention of site visitors and keep them there. The website is divided into clear sections; enabling students to move easily around the site and find the areas most relevant to them. The design was so successful it was featured in industry publications. This is what Future First had to say about our service: "We have really enjoyed working with Attitude to create our website. The Attitude team are always friendly and responsive and understand the design needs of our organisation. And best of all, our target users think the site looks great." Jess Cordingly | Managing Director Future First | London UK Visit the Future First website »