Comments on: Mobile Moans - The Logos Of The Mobile Industry http://www.attitudedesign.co.uk/mobile-moans-the-logos-of-the-mobile-industry/ Latest news and online thoughts of Graphic Designers Attitude Design Sun, 23 Nov 2008 17:57:25 +0000 http://wordpress.org/?v=2.3 By: Gerry Mooney http://www.attitudedesign.co.uk/mobile-moans-the-logos-of-the-mobile-industry/#comment-24309 Gerry Mooney Mon, 23 Jul 2007 15:42:25 +0000 http://www.attitudedesign.co.uk/mobile-moans-the-logos-of-the-mobile-industry/#comment-24309 Interesting comments on these logos. I think it's mostly on the money, but I do wonder about logos that utilize a "3D" effect with gradients and/or soft shading. Sure, modern printing technology allows it, and the devices that display on screen can show them animated and "glowy" but I think other design techniques (color contrast, or posterized shading styles) will soon show this approach to be automatically dating itself. Logos do best when they are a faster "read", and flat colors are the best way to do that. Interesting comments on these logos. I think it’s mostly on the money, but I do wonder about logos that utilize a “3D” effect with gradients and/or soft shading. Sure, modern printing technology allows it, and the devices that display on screen can show them animated and “glowy” but I think other design techniques (color contrast, or posterized shading styles) will soon show this approach to be automatically dating itself.

Logos do best when they are a faster “read”, and flat colors are the best way to do that.

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