Comments on: London 2012 Olympic Logo / A Disgrace

By: John Dodd

John Dodd — Mon, 10 Sep 2007 03:43:00 +0000

I particularly like the map of Australia in the top right hand corner.

By: Colin J C Johnston

Colin J C Johnston — Sun, 05 Aug 2007 01:05:32 +0000

I like it, it’s provocative..it bends traditions, looks unconventional and is simply different..isn’t that just London? I agree with some of the above connotations, however wait until 2012 and I think things will all come together. They’ve got some balls.

By: koose

koose — Mon, 25 Jun 2007 12:55:04 +0000

I realise I’ll be shot down screaming in flames for this but after looking at it again for a while i’m starting to get used to it. The different parts somehow look like countries to me, the first 2 could well be an abstract Britain.

I agree about the lowercase London though, that’s just bad form and not setting an example in an age where language is being shredded daily anyway.

I think it’s vibrant anyway and tenatively put forward that perhaps we might (might!) grow to tolerate, if not like it. Not a great start for an identity but perhaps any PR is good PR.

Flame away!

By: Shanti

Shanti — Tue, 19 Jun 2007 19:31:27 +0000

I don’t know if I can do better but yes, I agree with what has been said here that the logo looks childlike. The first time I saw the logo, I couldn’t immediately recognize what the shapes was until a couple seconds letter that it was numbers. This already said that the brand isn’t doing a good job.

My colleague also mentioned that there was a short advertising put out in YouTube for a day or two with this logo emblazoned on it, flashing really fast and it apparently have triggered seizures on folks who have epilepsy.

By: Maria Stephens

Maria Stephens — Tue, 19 Jun 2007 12:00:51 +0000

This logo does not represent the Olmypics..what it stands for, what the people who participate go through and endure to get there. The Olympics is top dog in the sporting world, you cannot treat it as some high school sports day! Yes, we want younger people to join in, support and embrace the games, but it’s the history, tradition and honour that will do that, not some funky new logo.

Athletes aspire to the Olympics because it’s the highest honour you can have, to hold a gold medal at the Olympics, not because it’s fun…it’s serious business and the logo should have reflected this.

I agree with past comments the typography for London is just wrong wrong wrong, far too close to comic sans, and just looks childish.

The rings..well what can i say.. aren’t they multicoloured for a reason!? Surely that is undermining the Olympic brand essence, nevermind the London one. I’m sorry but if someone changed the corporate brand of the company I work for that drastically, I don’t think they’d be too happy! It’s part of what makes the Olympic brand memorable.

The colours are bright and garish and do definitley not portray the skill, effort and professionalism of ALL those involved in the games, from organisers to the competitors.

All i can say is… what were they thinking!? Leave the advertising to target the younger audience, give back the brand it’s prestige!!

By: Matt Davies

Matt Davies — Wed, 13 Jun 2007 06:25:15 +0000

As per Adrian’s request I have now set this up a little more officialy.

Check out 2012 Logo – Can you do better? and submit your alternative logos!

Enjoy…

By: Journal » 2012 logo - Can You Do Better?

Journal » 2012 logo - Can You Do Better? — Wed, 13 Jun 2007 06:23:14 +0000

[...] last post London 2012 Olympic Logo is a Disgrace has received some interesting comments. One reader suggested we have a little fun and get fellow [...]

By: Matt Davies

Matt Davies — Wed, 13 Jun 2007 06:09:13 +0000

The company who produced this are called Wolff Olins and I was a little unsure as to whither to name them because of professionalism – we are not aware of all the facts and we all know what its like when working with a client. I’m not sure how much of this logo has been pushed by the Olympic Comitee rather than the design firm so my focus is on the logo not the people behind it. However this really has been pretty bad press for them espicially as this logo comes with a Â£400,000 price tag (which I assume is not for its implimentation, just for the design – please correct if I’m wrong)…

An exhibition of good 2012 logos – yes that would be fun. Send in some logos – I’ll do one as well when I get a sec. Email matt*(at)*attitudedesign.co.uk. Good idea Adrian!

By: Adrian

Adrian — Wed, 13 Jun 2007 03:00:52 +0000

Yes, agreed.
Which company designed it?

It would be fun to have a little competition to design something we consider better…

By: Chris Robinson

Chris Robinson — Mon, 11 Jun 2007 19:57:53 +0000

Does anyone know the agency responsible for this poor excuse of a brand?

By: Bill W.

Bill W. — Mon, 11 Jun 2007 14:42:32 +0000

Don’t forget that the animated version of the logo has caused some individuals to go into seizures. I’d say that’s generally a form of bad design. You know… when people are debilitated just from looking at it.

By: Stewart

Stewart — Mon, 11 Jun 2007 13:05:20 +0000

I looked at that logo once and now it’s permanently burned onto my retina’s! The colours!! It’s so bright and disgusting! Just complete cack!

By: Alan O'Rourke

Alan O'Rourke — Mon, 11 Jun 2007 10:53:53 +0000

To be honest i feel sorry for the design company. Can you imagine the size of the committee that they had to deal with. We have all been there…

By: RobT

RobT — Sun, 10 Jun 2007 20:43:27 +0000

This logo is an utter disappointment and the accompanying adverts show a level of design not dissimilar to the effects used on late 80’s children’s TV shows on the BBC.

I didn’t think that a logo could be much worse that the Sydney ‘Zooo’ (Olympics 2000)design. Unfortunately, I was wrong. With so many excellent design houses in the UK, there is surely someone capable of creating a logo that speaks to as many people as the Olympics does. Alas. At least it will take the horror away from the debacle that will be actually running an Olympics in this country.

By: JimC

JimC — Sat, 09 Jun 2007 19:39:45 +0000

“Childish” is a great way to describe the 2012 logo.

I don’t know why, but I always feel creeped out when these huge, global organizations attempt to disarm its audience with childish marking, design and public relations. The Olympics is not pure, innocent, or naive, so projecting such a “We Are the World” image seems disingenuous and condescending.

The Olympics is a sophisticated, prestigious, competitive million-zillion dollar organization and should market itself as such.