Comments on: London 2012 Olympic Logo / A Disgrace

By: John Dodd

John Dodd — Mon, 10 Sep 2007 03:43:00 +0000

I particularly like the map of Australia in the top right hand corner.

By: Colin J C Johnston

Colin J C Johnston — Sun, 05 Aug 2007 01:05:32 +0000

I like it, it’s provocative..it bends traditions, looks unconventional and is simply different..isn’t that just London? I agree with some of the above connotations, however wait until 2012 and I think things will all come together. They’ve got some balls.

By: koose

koose — Mon, 25 Jun 2007 12:55:04 +0000

I realise I’ll be shot down screaming in flames for this but after looking at it again for a while i’m starting to get used to it. The different parts somehow look like countries to me, the first 2 could well be an abstract Britain.

I agree about the lowercase London though, that’s just bad form and not setting an example in an age where language is being shredded daily anyway.

I think it’s vibrant anyway and tenatively put forward that perhaps we might (might!) grow to tolerate, if not like it. Not a great start for an identity but perhaps any PR is good PR.

Flame away!

By: Shanti

Shanti — Tue, 19 Jun 2007 19:31:27 +0000

I don’t know if I can do better but yes, I agree with what has been said here that the logo looks childlike. The first time I saw the logo, I couldn’t immediately recognize what the shapes was until a couple seconds letter that it was numbers. This already said that the brand isn’t doing a good job.

My colleague also mentioned that there was a short advertising put out in YouTube for a day or two with this logo emblazoned on it, flashing really fast and it apparently have triggered seizures on folks who have epilepsy.

By: Maria Stephens

Maria Stephens — Tue, 19 Jun 2007 12:00:51 +0000

This logo does not represent the Olmypics..what it stands for, what the people who participate go through and endure to get there. The Olympics is top dog in the sporting world, you cannot treat it as some high school sports day! Yes, we want younger people to join in, support and embrace the games, but it’s the history, tradition and honour that will do that, not some funky new logo.

Athletes aspire to the Olympics because it’s the highest honour you can have, to hold a gold medal at the Olympics, not because it’s fun…it’s serious business and the logo should have reflected this.

I agree with past comments the typography for London is just wrong wrong wrong, far too close to comic sans, and just looks childish.

The rings..well what can i say.. aren’t they multicoloured for a reason!? Surely that is undermining the Olympic brand essence, nevermind the London one. I’m sorry but if someone changed the corporate brand of the company I work for that drastically, I don’t think they’d be too happy! It’s part of what makes the Olympic brand memorable.

The colours are bright and garish and do definitley not portray the skill, effort and professionalism of ALL those involved in the games, from organisers to the competitors.

All i can say is… what were they thinking!? Leave the advertising to target the younger audience, give back the brand it’s prestige!!