Attitude Design Journal
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Calm & Collected

February 15th, 2009 - Branding, Work

Calm & Collected approached us to come up with a brand name and style for their new range of fruit juices. The name comes from the idea of the fruit being “calm” for children because  only natural ingredients are used in the product, and also “collected” because of how the fruit is picked. A creative and fresh brand identify was produced and used across different flavors on labels and packaging.

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