Comments on: Brand Review: The McDonalds Refresh & Fast Food Chains

By: lisa-marie wilson

lisa-marie wilson — Fri, 03 Oct 2008 10:26:28 +0000

Do you think that they are still using colours that are psychological and make their customers want to eat quickly and leave like has previously been proven? (I am currently writing a design dissertation so would like some oppinions)

By: susan

susan — Thu, 13 Sep 2007 20:09:28 +0000

the salad menu in macdonalds is a complete mess,a salad contains more calories than a traditional beef-burger. Its complete false advertising. I like the new look of macdonalds though, very calm and relaxing although the vegatarian options are very limited but the food is good if your on the go also very cheap.

By: giovani

giovani — Sat, 17 Feb 2007 15:28:07 +0000

mmm.. nice design, I must say..

By: Michelle-b

Michelle-b — Sun, 28 Jan 2007 15:54:03 +0000

I think it is a vast improvement to the dated red and yellow. No matter what colour schemes they choose the ‘Golden Arches’ is established enough to carry any new design McDonald’s chooses. However, I don’t think any re-branding is going to shake it’s associations with fat unhealthy lifestyles no matter how many sugar packed salads they decide to add to their menu.

At least the new design is more sophisticated.

By: JohnPearson

JohnPearson — Thu, 25 Jan 2007 05:20:31 +0000

Nice Post.

That was well said. Always appreciate your indepth views. Keep up the great work!

John