Comments on: Brand Review: The McDonalds Refresh & Fast Food Chains

By: lisa-marie wilson

lisa-marie wilson — Fri, 03 Oct 2008 10:26:28 +0000

Do you think that they are still using colours that are psychological and make their customers want to eat quickly and leave like has previously been proven? (I am currently writing a design dissertation so would like some oppinions)

By: susan

susan — Thu, 13 Sep 2007 20:09:28 +0000

the salad menu in macdonalds is a complete mess,a salad contains more calories than a traditional beef-burger. Its complete false advertising. I like the new look of macdonalds though, very calm and relaxing although the vegatarian options are very limited but the food is good if your on the go also very cheap.

By: giovani

giovani — Sat, 17 Feb 2007 15:28:07 +0000

mmm.. nice design, I must say..

By: Michelle-b

Michelle-b — Sun, 28 Jan 2007 15:54:03 +0000

I think it is a vast improvement to the dated red and yellow. No matter what colour schemes they choose the ‘Golden Arches’ is established enough to carry any new design McDonald’s chooses. However, I don’t think any re-branding is going to shake it’s associations with fat unhealthy lifestyles no matter how many sugar packed salads they decide to add to their menu.

At least the new design is more sophisticated.

By: JohnPearson

JohnPearson — Thu, 25 Jan 2007 05:20:31 +0000

Nice Post.

That was well said. Always appreciate your indepth views. Keep up the great work!

John

By: Adam

Adam — Tue, 23 Jan 2007 15:51:53 +0000

I heard a while back that coffee shops like Nero and Starbucks where quickly becoming more popular with people than more ‘down market’ fast food outlets like McDonalds. This being the case the re-brand was stimulated by the need to inject some class into their dwindling ‘behind the times’ logo and brand identity. Although the re-work is good i think it does little to worry the Starbucks logo and related brand for example. Starbucks almost sells a lifestyle with its logo… I doubt McDonalds is ever going to be able to generate this sort of appeal.

By: Mihaela Lica

Mihaela Lica — Mon, 22 Jan 2007 17:09:48 +0000

Yes, it is a very good design, recognizable, modern and classy. I suppose McDonalds tries to appeal now to a new market and leave somehow behind the clownish â€œkindergartenâ€ approach that made them famous. They have to compete with â€œfeel the fireâ€ and what better way than â€œIâ€™m loving itâ€? And itâ€™s pretty hard to â€œloveâ€ a fast food, especially when, if we talk about the quality of the products, KFC and Burger King are better (McDonaldâ€™s fans, please donâ€™t shoot me. Itâ€™s just a matter of personal taste!) The redesign makes me wonder: what else are they going to do to appeal to a more sophisticated clientele â€“ because it is clear for me: thatâ€™s their purpose.

By: Chris Williams

Chris Williams — Mon, 22 Jan 2007 11:05:20 +0000

Personally this looks more of a reversal to how I remember quite a few McDonalds looking in the mid-to-late 80’s?

The Chesterfield branch, along with ones in Mansfield and Sutton-in-Ashfield, certainly had a whole grey marble/slate look about them until the early 90’s when they were re-fitted with the plastic red and yellows.

I think this is a vast improvement and gives the whole brand a more “grown-up” feel than one related with Happy-meals and poor ol’ Ronald and Hamburglar.

Might have to pop down Nottingham to check it out!

By: Luke L

Luke L — Sun, 21 Jan 2007 10:16:20 +0000

While I do agree that the new branding is a more sophisticated improvement, I can’t help but miss the glaring red and yellow. Walking down a busy high street you can always spot a McDonalds by its stark colours, with this I feel it has lost this advantage. But this is more of a practicality issue than a design one.