Comments on: BBC Radio / Brand Portfolio Brought Into Line http://www.attitudedesign.co.uk/bbc-radio-brand-portfolio-brought-into-line/ Latest news and online thoughts of Graphic Designers Attitude Design Wed, 10 Mar 2010 09:52:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rivka http://www.attitudedesign.co.uk/bbc-radio-brand-portfolio-brought-into-line/comment-page-1/#comment-40416 Rivka Tue, 28 Oct 2008 18:10:07 +0000 http://www.attitudedesign.co.uk/journal/bbc-radio-brand-portfolio-brought-into-line/#comment-40416 Interesting to know. Interesting to know.

]]> By: andar909 http://www.attitudedesign.co.uk/bbc-radio-brand-portfolio-brought-into-line/comment-page-1/#comment-36853 andar909 Mon, 11 Aug 2008 06:05:44 +0000 http://www.attitudedesign.co.uk/journal/bbc-radio-brand-portfolio-brought-into-line/#comment-36853 hi, andar here, i just read your post. i like very much. agree to you, sir. hi, andar here, i just read your post. i like very much. agree to you, sir.

]]> By: AJ http://www.attitudedesign.co.uk/bbc-radio-brand-portfolio-brought-into-line/comment-page-1/#comment-31673 AJ Mon, 08 Oct 2007 11:43:54 +0000 http://www.attitudedesign.co.uk/journal/bbc-radio-brand-portfolio-brought-into-line/#comment-31673 With regards to the earlier BBC Radio brand identities, it's very easy to pass comment on something that was designed 6 years ago and was a complete success in terms of giving each radio station their own unique identity. The original brief asked for individual identities without a common theme running through them that successfully lived within the BBC brand. Hence the consistent use of the BBC blocks. There is also consistency in the use of the size of each icon and use of a patch device framing the logo (Radio 1 and 3 can actually live outside a patch device as well). If all the logos are placed next to each other they would obviously look different as this reflects the requirements in the original brief I disagree that the earlier logos look a complete mess next to each other and in fact I would offer a counterclaim that the new icons and are actually executed clumsily and are badly crafted with scant regard for typographic standards. ie, what on earth is that small sloping curve at the top of the Radio 1 logo? Won't this dissappear when the logo is reduced? I think the revamp has actually taken the BBC Radio family brand backwards and has actually resulted in the loss of individuality and identity! With regards to the earlier BBC Radio brand identities, it’s very easy to pass comment on something that was designed 6 years ago and was a complete success in terms of giving each radio station their own unique identity.

The original brief asked for individual identities without a common theme running through them that successfully lived within the BBC brand. Hence the consistent use of the BBC blocks. There is also consistency in the use of the size of each icon and use of a patch device framing the logo (Radio 1 and 3 can actually live outside a patch device as well).

If all the logos are placed next to each other they would obviously look different as this reflects the requirements in the original brief

I disagree that the earlier logos look a complete mess next to each other and in fact I would offer a counterclaim that the new icons and are actually executed clumsily and are badly crafted with scant regard for typographic standards. ie, what on earth is that small sloping curve at the top of the Radio 1 logo? Won’t this dissappear when the logo is reduced?

I think the revamp has actually taken the BBC Radio family brand backwards and has actually resulted in the loss of individuality and identity!

]]> By: Ben Kippax http://www.attitudedesign.co.uk/bbc-radio-brand-portfolio-brought-into-line/comment-page-1/#comment-30996 Ben Kippax Tue, 02 Oct 2007 12:40:07 +0000 http://www.attitudedesign.co.uk/journal/bbc-radio-brand-portfolio-brought-into-line/#comment-30996 I agree with you in whole about this, The 'smile' in the radio 7 needs to be much more obvious and I would like to add that the radio six logo also doesn't work for me. It doesn't fit in with the overall theme. I agree with you in whole about this, The ’smile’ in the radio 7 needs to be much more obvious and I would like to add that the radio six logo also doesn’t work for me. It doesn’t fit in with the overall theme.

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