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	<title>Comments on: A guide to writing text for your website</title>
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	<description>Latest news and online thoughts of Graphic Designers Attitude Design</description>
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		<title>By: Attitude Design</title>
		<link>http://www.attitudedesign.co.uk/a-guide-to-writing-text-for-your-website/comment-page-1/#comment-59713</link>
		<dc:creator>Attitude Design</dc:creator>
		<pubDate>Wed, 24 Feb 2010 09:58:11 +0000</pubDate>
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		<description>Great point Nicola - yes headings are very important to have key phrases packed into them. 

We also came across this article today: http://www.alistapart.com/articles/content-templates-to-the-rescue/ - which is excellent...</description>
		<content:encoded><![CDATA[<p>Great point Nicola &#8211; yes headings are very important to have key phrases packed into them. </p>
<p>We also came across this article today: <a href="http://www.alistapart.com/articles/content-templates-to-the-rescue/" rel="nofollow">http://www.alistapart.com/articles/content-templates-to-the-rescue/</a> &#8211; which is excellent&#8230;</p>
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		<title>By: Daniel Hills</title>
		<link>http://www.attitudedesign.co.uk/a-guide-to-writing-text-for-your-website/comment-page-1/#comment-59612</link>
		<dc:creator>Daniel Hills</dc:creator>
		<pubDate>Sat, 20 Feb 2010 13:33:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.attitudedesign.co.uk/?p=1540#comment-59612</guid>
		<description>Thanks for the article - some really useful information here. The eye tracking research is especially interesting...</description>
		<content:encoded><![CDATA[<p>Thanks for the article &#8211; some really useful information here. The eye tracking research is especially interesting&#8230;</p>
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		<title>By: Nicola Connolly</title>
		<link>http://www.attitudedesign.co.uk/a-guide-to-writing-text-for-your-website/comment-page-1/#comment-59507</link>
		<dc:creator>Nicola Connolly</dc:creator>
		<pubDate>Tue, 16 Feb 2010 09:21:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.attitudedesign.co.uk/?p=1540#comment-59507</guid>
		<description>Nicely balanced article... It really is important for clients to think about the focus of each page of their website design before they write the content – or before they discuss it with their content writer or web designer. It’s interesting that you’ve raised the issue about the balance between human readers Vs robots – the priority I would suggest is to target the main headings and initial body text towards the search engines (since to gain customers interest/enquiries from your web design first requires that customers are able to find your website) and this is very closely followed by an aim to make sure that once they have landed on your homepage they are kept interested by vibrant content (images/flash/more engaging text etc.). Thoughts? Content certainly is key.</description>
		<content:encoded><![CDATA[<p>Nicely balanced article&#8230; It really is important for clients to think about the focus of each page of their website design before they write the content – or before they discuss it with their content writer or web designer. It’s interesting that you’ve raised the issue about the balance between human readers Vs robots – the priority I would suggest is to target the main headings and initial body text towards the search engines (since to gain customers interest/enquiries from your web design first requires that customers are able to find your website) and this is very closely followed by an aim to make sure that once they have landed on your homepage they are kept interested by vibrant content (images/flash/more engaging text etc.). Thoughts? Content certainly is key.</p>
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