http://www.attitudedesign.co.uk/6-tips-for-excellent-e-news/ Latest news and online thoughts of Graphic Designers Attitude Design Fri, 03 Feb 2012 18:08:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.attitudedesign.co.uk/6-tips-for-excellent-e-news/comment-page-1/#comment-59957 Nicola Connolly Wed, 03 Mar 2010 15:41:29 +0000 http://www.attitudedesign.co.uk/?p=1588#comment-59957 Nice article :) some really good tips here for businesses producing their own eNewsletters. Email marketing is such a useful tool. It's a unique channel which enables companies, organisations and individuals to reach their customers (As you say, to keep them up-to-date with your latest news and offers as well as encouraging them in to visit/re-visit your website or give you a call). However, I think it’s important to remember that interacting with customers is key - being careful to not simply bombard them with one-way communication. Another important tool which works well in conjunction with Email Marketing is having an online social networking presence (E.g. Facebook Fan Page, Twitter Account...) as well as, of course, a fantastic web design! Nice article some really good tips here for businesses producing their own eNewsletters. Email marketing is such a useful tool. It’s a unique channel which enables companies, organisations and individuals to reach their customers (As you say, to keep them up-to-date with your latest news and offers as well as encouraging them in to visit/re-visit your website or give you a call).
However, I think it’s important to remember that interacting with customers is key – being careful to not simply bombard them with one-way communication. Another important tool which works well in conjunction with Email Marketing is having an online social networking presence (E.g. Facebook Fan Page, Twitter Account…) as well as, of course, a fantastic web design!

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