Sign designs & branding

Why business sign design is important

First impressions count. Sometimes the first impression a prospect will have is of the signage that appears on the front of your building or business park. Time and thought should be put into the approach to your sign designs to ensure they are an extension of your brand personality.

Are your signs tattered and old, displaying out of date information and not in keeping with your current logo and brand style? If so this will tell a very poor story to potential customers and existing ones.

Style matters. Not only do signs give useful information to viewers but also the style of a sign reflects the personality of the business it represents.

As your signs are the first thing a customer will encounter, your design should reflect the most important aspects of your brand offer to create a lasting impression. 

Don't leave it to a sign-maker! Professional design agencies will be able to make your sign design classy and in keeping with the rest of your marketing materials.

What to consider when branding your sign design: 

1. Colour

Own a colour palette. Colour plays a big part in the psychology behind your brand. Colour is a vehicle that instantly conveys your brand message without the use of words. If you use bold, brass colours like reds and oranges, you emulate qualities of success, confidence and determination.  However if you're palette is a little more subtle, if you use cool blues or organic greens, you're likely to be considered to be reliable and caring. So choose carefully, remember first impressions count. Want to know more? Check out this article on colour psychology.

2. Sign fonts

Keep it consistent and clear. Choose a font that is easy to read, something that won’t go out of fashion, and try to avoid those cheesy classics like Comic Sans! We would recommend something more neutral like Raleway, or Montserrat, a font that will be timeless. Ensure this font is always used for your brand so that your signage is just an extension of the visual language of the brand personality.

3. Images & icons

Use clear engaging imagery. For signs icons are ideal. Try to use imagery that is straightforward and not cluttered. The images you use should aim to help to tell your brand story. People always take the in visuals before they spend the time reading text. 

4. Size matters

Not too small but not too big! Make sure you give the text lots of breathing space. Be recognisable, and not necessarily informative. The colour palette, logo, and imagery should indicate enough about your brand to fulfil immediate information-seeking appetites.  In addition, putting up a website address, or social media icon, indicates that your brand is easy to access.

5. Easy to maintain signs

We recommend that you get some advice as to what material is right to use for your sign. The choice of material is important as especially for outdoor signs, or signs positioned in direct sunlight, it often can mean that colour and images become faded which you really want to try and avoid as much as possible.