Google penalises sites not optimised for smartphones


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Google is rolling out new algorithms that change rank for sites that are not optimised for mobile devices. this means that if your website is not readable on smartphones and other mobile devices it risks being penalised or down-ranked.

If your site is not mobile-friendly, you need to take action now to avoid losing customers that may want to do business with you.

You can find this message from Google here on their Webmaster Central Blog.

It tells you how Google wants you to set up your site for smartphone users, so that anyone who searches for anything has a “positive experience”.

If you want to get your website smartphone optimised, and multiple-device friendly, then you may have to have your website rebuilt. This may sound costly, but let’s face it - can you afford not to? Traffic to websites from Smartphones (e.g. iPhones) and tablet computers (e.g. iPads) is increasing to high levels, doubling year on year. It has been estimated that at the current rate of growth, mobile browsing will be bigger than desktop browsing by 2015*. This is hardly surprising since these days people are never without their smartphones - your business could be reaching customers at all hours of the day and night!

Here is a link to some free tools that analyse how your website performs on mobile devices.

Here at Attitude Design, we specialise in producing websites that are optimised for mobile devices. Give us a call today and see what we could do for your business.

*Source: Morgan Stanley Analysts