Time Machine / British War Posters

Wartime Propaganda

The 'Keep Calm and Carry On' posters have been a sudden craze over the last year. These morale boosting posters originate from the 1940's after World War 2. The symbolic crown was chosen to represent King George VI alongside a simple font on a bold coloured background. The poster was only to be displayed upon the invasion of Britain by Germany. As this never happened, it was never distributed or seen by the public.

The very first wartime posters appeared in Britain in 1914, created by the government to encourage men to recruit and join the army. Other posters followed, promoting wartime economy and urging the country to unite. The early posters tended to be enlarged versions of handbills with technical terms of enlistment. They contained no images but relied on slogans such as "Your Country Needs You!" They were aimed at the country as a whole, rather than certain constitutions.


These nostalgic posters represent Britain's character and determination to survive the war. We love the bright colours, retro typography and inspiring slogans.

Disclaimer: We are not attempting to take any credit for the above work – we have had nothing to do with any of the designs shown. If you have any questions regarding this please contact us.