Microsoft's New Look
Microsoft have changed their logo after 25 years of service with the same design. Whilst they had the option to completely change their image, they have opted for the safe choice and kept some of the design elements from their old logo. This retains familiarity and recognition among customers.
The logo has two components: the logotype and the symbol. The new symbol features the same red, blue, yellow and green colours but this time in a square box, rather than the flag previously used. Microsoft’s manager, Jeff Hansen, describes these colours as ‘expressing the company’s diverse portfolio of products’. The new font, ‘Segoe’ displayed in grey, is sans-serif and straight as opposed to the previous italic and bold black font, a modified helvetica.
When their new logo was revealed, Hansen said it was the perfect time as they were releasing new versions of nearly all their products including Windows 8 and Xbox. As announced by Microsoft, a common look can be seen across these products which aims to provide a ‘familiar and seamless experience’.
Some have the opinion that, being such a big company, Microsoft were in the position to do something more daring and interesting. We think that whilst they have played it safe, the logo is distinct and instantly recognisable and that's vital if you’re going to have a successful brand.
Let us know your thoughts!
Disclaimer: We are not attempting to take any credit for the above work – we have had nothing to do with any of the designs shown. If you have any questions regarding this please contact us.