5 Ways to Generate Interest in Your Business
Whether you're a new start up company, or one that's been established for years, it's always essential to keep the public - and in particular your target audience - interested in what you're doing. More publicity will generally lead to more sales. Here we look at 5 ways you can generate interest.
Set up a blog on your website and post regular articles. This has several benefits:
Also most blogs come with RSS feeds - these can be used in many beneficial ways by you or your target audience. Click here to find out more »
There are 3 main types of email campaigns. If used effectively, these can create a powerful marketing strategy.
Why not set up an account with Mailchimp where you can set these up yourself? If you need some templates designing or these setting up for you let us know...
Everyone loves a bit of a 'good deal' and offering a special discount for a limited period of time will generate interest. Even if many people don't actually go for the special offer, it's an opportunity to show them what other goods/services you can offer. Why not get some advertising on some industry websites or run a pay per click campaign with Google? Whatever you do be sure to measure the impact of your advertising.
Create a page on your website all about your promotion and ensure you add key selling points, messages and prominent 'calls to action'.
If you haven't got a company Facebook and Twitter page already then you should seriously consider setting one up. It's easy to do and even better it's a free way to market your company! With more than 75 million active users on Twitter and over 400 million active users on Facebook it's an area worth tapping into.
Why not go one step further? We can set up Facebook and Twitter pages for you which are branded consistently with your company logo and if your website supports it, we can set up an RSS feed from your website blog to your social media pages. This will mean that whenever you post a new blog on your website - your Facebook and Twitter pages will automatically update with it. Now there's a bit of a time saver for you!
A good way to create a personality around your brand and get people talking about your company is to create a viral video and upload it to YouTube. Generally speaking it should be a fun video which is not sales driven. A video with a really good concept will generate alot of viewers on YouTube and hence more public awareness of your company.
We hope these ideas have got you thinking. If you would like some assistance with your marketing strategy why not contact us today?