Attitude Design Re-brands the Galleries of Justice!

Nottingham's top tourist attraction works with Attitude Design

Nottingham's most famous and historic museum, The Galleries of Justice Museum, required a complete re-brand and fresh style. They had recently split from NCCL (National Centre for Citizenship & the Law) to become a separate organisation and needed a fresh new look to re-define themselves and to attract a higher quantity of visitors.

A new corporate logo design was required for the Galleries of Justice Museum and a brand identity for the current attractions under the name of "Crime and Punishment".

The new branding was to attract more visitors to the museum and designs were also required for leaflets, banners and a website. The branding was also to create greater publicity for the products on offer at the Galleries of Justice – including free exhibitions and special events.


Above: The Galleries of Justice Museum in Nottingham's Lace Market

What We Did

Extensive research was carried out by the Attitude Design team which included a visit to the Galleries of Justice to obtain an in depth feel of the atmosphere and role of the museum. This was essential to ensuring the re-brand was in keeping with the museum’s target audience and reflected what they offer.

It was clear from the research undertaken that the Galleries of Justice Museum is not just an entertaining day out – it offers much more by way of a great educational experience for children and adults of all ages. The experience was also not immature in any way and compared to other UK based tourist attractions of a similar nature, needed to communicate this more serious tone and unique selling point.

It was clear the old branding was not a reflection of the quality or type of entertainment and education on offer and it was decided a more exciting and engaging style was required.

The main unique selling point is the building the museum is housed in itself. It's a historic building, hundreds of years old. Visitors to the museum see sights and places where the ‘real thing’ took place – such as engravings on the wall made by actual prisoners and real gallow trap doors. A fascinating and humbling "must see" for all the family.

Initial designs were sketched out for both the Galleries of Justice and Crime & Punishment logos. A stone block logo inspired from the impressive museum building was produced for the Galleries of Justice Museum logo whilst a blood spattered design was produced for the Crime & Punishment logo from hand drawn sketches.


Designs were then produced and developed for leaflets and banners along with other collateral.  Some examples of which are shown here:


Attitude Design also carried this brand styling across to the design of the Galleries of Justice's new website (launching soon). The website has been developed using WordPress and is fully content managed, allowing the Galleries staff to add, edit and delete pages, add events to an events calender and write news articles.



This design project clearly exhibits the quality of work produced here at Attitude Design Ltd. We place the highest importance on background research and regular, in depth communication with our clients. We also feel this project shows the benefits of working with a design company who value different medias with the design being carried across print and web seamlessly, ensuring the customer's experience is consistent throughout their contact with all marketing materials. All of the above ensures the final designs produced fit the client’s objectives precisely and attract the target audience.

The team here at Attitude Design thoroughly enjoyed working on this project and are keen to build further from this unique opportunity. Creative Director Matt Davies says,

“The Galleries of Justice re-branding was not only great fun to work on as a project but their team were also great to work with. They allowed us a lot of freedom and creativity in developing their identity and brand style whilst having a solid idea of the objectives and aims of the final designs. The outcome of which is a unique brand identity fulfilling the brief across both print and web."

We were also pleased to hear the following from Galleries of Justice team member Cathy Rowson:

“To reflect the product, we wanted a number of fresh and enticing messages to be integrated in to the new designs,  as well as maintain clarity, genre and appeal to the targeted audience. Attitude have succeeded in all these areas, they have used an abundance of flair and imagination whilst adhering to our brief and have offered a flexible and personable service throughout.”

If you have a similar project and want to work with Attitude Design, feel free to contact us »


lovely stuff. Great work and an interesting read!