Kodaks new logo

Looks like Kodak started in the right direction. Make it simple and clean it up a bit. I personally think they should have kept the old typeface for recognition and maybe even the square with rounded corners. I am concerned that it is not as modern and innovative as they might like to think. The typeface looks a little seventies. What do you think?


Not sure the yellow lines really do it for me they don't seem to be connected, sort of a last minute add on. I think the text alone would be stronger than the hovering yellow lines.

I agree with you on the font, the old style had much more impact.